In an increasingly competitive digital advertising industry, audience reach usually means putting up multiple LED screens in high-traffic areas. The more billboards and the bigger they are, the more viewers they attract. Some even install 3D or transparent LED displays to up the ante.
However, a new favorite among advertisers is double-sided LED screens. As the name suggests, this type of LED display has two sides independent of one another. While flexible LED screens offer the same 360-degree display, they can’t show two different contents simultaneously as double-faced screens can. This makes the latter favorable for advertisers as they can show two contents without needing space for two screens.
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