The wonderful 3D effects of Tokyo 3D billboards
Many people know that 3D billboards in Tokyo, Japan are fascinating and provide an unforgettable experience. Tokyo 3D billboards also feature unique styles, such as a day in the life of a cute cat, and an owl traveling between two buildings, among others. Let’s take a closer look at 3D billboards in Tokyo.
What is a Tokyo 3D billboard?
Tokyo 3D billboards combine high-resolution LED displays with advanced 3D rendering technology to present depth and three-dimensional image effects without the need for specialized glasses, a technology that has eclipsed other LED displays. 3D billboards are a new form of advertising that is more attractive than traditional 2D advertising.
Tokyo 3D billboards have a unique visual effect and often gain exposure on the web. 3D advertising breaks the aesthetic fatigue of traditional print ads, while giving brands a more three-dimensional way to promote themselves.
How 3D billboards work in Tokyo
Hardware
3D billboards must use high-quality LED modules in order to get the best image display effect and bring people stunning and realistic naked-eye 3D visual images. This is because such LED modules have a high refresh rate and better contrast ratio.
Curved screen
3D billboard displays are usually slightly curved and can seamlessly fit curved scenes when spliced. The use of curved LED walls or 90-degree right angle LED displays can provide multiple viewing angles to enhance the 3D effect.
Software facilities – playback software
large LED display often need more professional decoder, decoder is able to support the mapping function of the heterogeneous display carriers, support the underlying optimization of high bit rate decoding. Want to perfectly render the 3D effect, it is recommended to choose a video encoding that can support high definition, high color depth, and also need to be able to adapt to a variety of video import and playback software.
Content Design and Real-Time Rendering
For content design, computer graphics and animation techniques are used to create specially designed 3D content. Content is carefully crafted to maximize depth and dynamism. The billboards also allow for the dynamic exchange of 3D content, which changes according to the environment.
Perspective and Angle
Naked Eye 3D content allows the human eye to perceive flat surfaces as three-dimensional images by manipulating perspective and angle. Naked eye 3D visuals work by utilizing the left and right eyes to receive separate images. The brain then combines and integrates these images to create a three-dimensional effect with vertical, horizontal, depth and dimension.
3D Stunning Billboards in Tokyo
A Day in the Life of a Big Cat
On this cat billboard, we’ll see a giant cat frolicking and playing as if it’s going to come out of the 3D LED screen at any moment. The cat appears on the billboard every three minutes, just like the icebreaker in the commercial.
It’s updated every morning at 7:00 a.m., with a few minutes dedicated to showing what a “big cat’s day” looks like; then we’re treated to an adorable slideshow of all the cat’s busy activities, from ear scratches to naps, etc.
The popularity of the 3D billboard stems from the fact that it’s so easy to see the cat in action. Its popularity stems from the realistic visual effects of the Shinjuku 3D billboards and the cute animated cats.
RTFKT x Nike Collaboration
Tokyo 3D billboard shows a spectacular model of the advertisement. We all know that Nike is a sportswear giant, and the collaboration between Nike and RTFKT can get it more investors; thus securing its position as a sportswear giant. The Airforce 1 shoe series, creatively designed by Artstation, is displayed in 10 different shades.
We can not only see the shoe is very realistic, but we can also feel it being handed out from the screen by a robot, while each time a different color is displayed, all of them are full of vitality and vibrancy, so we can’t help but stare in anticipation for the next color to come out.
Shinjuku South Terrace Phantom of the Salamander
Shinjuku 3D’s adorable Mexican blunt-mouthed salamander, housed in a large tank filled with brightly colored coral and seaweed, is one of the must-see attractions when you come to Tokyo to see the content of the 3D billboards. You can see the cute salamanders swimming happily in the tank.
When the hiragana of “Shinjuku South Terrace” sinks to the bottom of the tank, the little creature is tempted to bite one of the letters, causing it to float to the top of the tank in a hilarious and adorable way. The animation only appears frequently after brief commercials, so we only had to wait a few minutes for this adorable salamander.
Ikebukuro’s three-dimensional owls and Akita dogs
Ikebukuro is famous for its association with owls, and has an owl police booth next to the 3D billboards, where the owls hoot at every full hour. Two large 3D advertising screens have also been installed in front of the East Exit area of Ikebukuro Station. The company, famous for its work on Akita Inu 3D, has now created a mechanical owl that combines gold and black.
The mischievous content of this owl flying around on two huge LED screens next to a mischievous Akita dog, which causes the owl to fall when it pulls levers and presses buttons, drew laughter from many viewers. However, scenes like this don’t replays all the time – this footage only appears once every hour, so if you’re looking to see the show, it’s important to get there a few minutes early so you don’t miss it.
Ueno Hirokoji Exit Phantom Panda
The Ueno Zoo is famous for its adorable pandas, and at every full hour a giant panda chimes in to visitors. On the 3D display here we can see the giant panda with a pocket watch around its neck and its arms waving, it seems to be looking for someone again, it searches back and forth, then disappears and reappears again, with a giant bamboo pole as a weapon in its hand.
Why 3D billboards are so popular in Tokyo, Japan
Innovative technology
Tokyo uses the best 3D technology, allowing viewers to experience the stereoscopic effect without having to wear special glasses. It also has high resolution and high brightness making it possible to see the lifelike images clearly in broad daylight.
Excellent location
3D billboards in Tokyo are often located in areas with high pedestrian and vehicular traffic. This ensures that 3D advertisements are seen by tens of thousands of people every day, as well as attracting tourists from all over the world. Even pedestrians passing by in a hurry will be attracted by the content of the 3D billboards and stop to look at them.
Creative content
The content displayed on 3D billboards in Tokyo is often creative and visually appealing, attracting the attention of passers-by. For example, the very popular Cats of Tokyo 3D LED billboard features cats that interact with the environment; the ads are frequently updated to ensure that the content is fresh and relevant, keeping viewers coming back for new content.
Viral Potential
The uniqueness of the Tokyo 3D billboard’s impactful content design attracts visitors from all over the world, who share their experiences on media socials, receiving extensive local and international media coverage, further expanding the billboard’s reach and visibility.
Cultural Impact
As the immersive Tokyo 3D billboard gains popularity online, it also showcases a range of pop culture related content, including anime, movies and video games. Interactive elements were even incorporated to encourage audience participation and create a sense of memorable experience, resonating with a wide range of viewers while increasing the visibility and appeal of the Tokyo 3D billboard.
Cross-space Shinjuku 3D billboard
Sony Fiber Japan released a naked-eye 3D advertisement on the advertising wall of the Plaza Building at Shinjuku East Station; it also interacted with two billboards alongside the road. For example, the scene of the sleeping cat “nyaro” waking up and almost stepping out of the air is hilarious, and there is also content that jumps from one screen to the other; it’s like wandering in a virtual world.
In short, the popularity of 3D billboards in Tokyo, Japan can be attributed to their innovative technology, prime location, creative content, viral reach and cultural influence; all of which combine to create highly effective advertisements that capture the public’s attention.
What are the advantages of 3D billboards in Tokyo
Huge size and easy to view
many 3D billboards in Tokyo are placed outside popular commercial buildings, and due to the huge size of the screen itself; coupled with the high volume of foot traffic at the location, it’s hard to ignore its presence.
Creative display
3D LED billboards can display content from different angles, helping advertisers and brands to convey more information in a unique way, making the benefits of their products more visible to customers.
Efficient content updating
The content of 3D billboards can be updated through specific clerical software and the Internet. This means that the content can be changed at any time according to specific updates and needs.
Suitable for many scenarios
3D billboards are suitable for advertising and promotion in city centers, stadiums, and the sites of large-scale events, etc., thus, quickly increasing the awareness and value of the brand.
Improved viewing experience
3D billboards allow people to see 3D content without wearing specific glasses, and also allow people to experience the immersive feeling of 3D from different perspectives.
Energy saving
Compared with other traditional devices, 3D billboards use LED energy-saving lamp beads, so there will be no screen burning phenomenon and power consumption will be lower, it will have a longer life. Lower power consumption will be more environmentally friendly and reduce the impact of large-scale advertising on the environment.
What are the benefits of creating these naked eye 3D billboards in Tokyo?
Powerful marketing
With the realistic and peculiar 3D effect, it can quickly catch the eyes of passers-by and take selfies for publicity, as well as cause more people to come to see and punch the billboard. At the same time, not only the goods on the 3D billboard can be sold better, but also in the neighboring commercial streets, pedestrian streets, hotels, etc. can get more traffic.
More Advertising Ideas
The naked eye effect of 3D billboards makes the experience great and it is easy to create effective promotions, attracting more tourists to view the 3D billboards underneath the building. Many companies also bring their own products to work with 3D billboard companies in Tokyo for mutual benefit.
Iconic buildings change the cityscape
3D billboards are no longer just a tool for advertising, but they have truly become an icon of Tokyo’s bustling neighborhoods. It’s not just the realistic content in the displays that can be seen from miles away. It also changes the fabric of the city, attracting original residents and international tourists alike to experience the city’s masterpieces first-hand and giving Tokyo a new modern identity.
Increase the value of the product and increase revenue
With the products displayed on the 3D billboards, many people will be known to buy the product; after all, a product that can be displayed on such a large screen will not be of low quality, so people will default to the brand’s high end products, and therefore more and more people will buy them, thus boosting Tokyo’s economy.
Conclusion
3D billboards in Tokyo, Japan, have captured people’s attention through the visual presentation of different methods, increased brand awareness, and brought a lot of economic development to Tokyo. Tokyo 3D billboard is not just a display, it is an immersive experience.