LED screens have been dominating the advertising world for years now. From the skyscrapers of Shanghai to the streets of New York, LED billboards of all shapes and sizes helped elevate how brands promote their image. In essence, these electronic canvasses can be treated like real estate properties.
Location is the top contributing factor to an LED display’s value. The more foot traffic the location receives, the more people can see the content, hence, brands pay a premium to get the spot. However, the display size is just as important as the location for an advertisement to reap the benefits of increased visibility. In high-density locations such as Times Square, standing out means getting a prime spot and the right size that can compete with other LED displays.
But, how do you know when the LED screen size is the right fit for your needs?
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