Quick Guide to LED Walls and LED Wall Content
In many commercial districts or high-rise buildings, we can always see some large LED wall displays, which enjoys a good reputation in the market for its stunning visual effects and powerful visual impact.
What is LED wall? How should we create LED wall content? With this article, we can quickly learn the answers about these contents.
What is an LED wall display?
LED wall displays are a new type of LED screen, which is a large screen made up of LED modules, where the LEDs are connected to the modules to form a wall, which is capable of displaying dynamic, full-color images in a seamless manner.
In the past, this type of wall display is usually made with LCD, but the backlight mode of LCD consumes more energy, and the service life of LCD is much lower than that of LED screen, for the consideration of energy saving and service life, the market choice is gradually favored by LCD to LED wall display.
How does an LED video wall work?
LED video wall will be divided into two types according to the intended use of indoor and outdoor, outdoor LED video wall is more waterproof, UV protection, higher brightness and more durable; indoor LED video wall pixel pitch compared to the outdoor LED video wall will be a little smaller (taking into account the viewing distance), and it does not require a very high brightness, the indoor light is weaker, the LED video wall brightness to achieve moderate can be.
LED wall display principle is the same as the ordinary LED screen, are electrical energy through the light-emitting diode to produce light energy, each LED lamp beads in the RGB (red, green, blue) with different brightness display to combine different colors, and ultimately complete the screen display we expect.
How to plan LED wall content
Determine the desired objectives of the LED wall content
For any event to be complete to execute it well, this cannot be done without an initial plan for the project:
- The intended content of the LED wall content
- The target audience of the LED wall content
- Direction of the LED wall content
Defining the target audience of the LED wall content is very helpful for us to control the direction of the video content, do you want to promote the brand image or a single product? Or just to show a short public service video? Do you want the video to publicize in the form of direct advertising or a storytelling video to reach out to the public?
For example, if it is for the consumer group then choose the advertisement form of LED wall content, if it is for the public environmental protection proposal then choose the public service video form of LED wall content.
Determine the format of the LED wall content
Before producing content for the LED wall, we can think in advance, whether to use pictures or video, or text form to disseminate the content.
When producing video content, we also need to consider the configuration of the LED wall we choose, such as: resolution, bit depth, the actual size of the LED wall screen.
In order to effectively run the LED wall to play video, we need to consider the production of video content and the LED wall can be compatible.
After confirming the basic direction of the creation of LED wall content, the next step is of course to find all the information that can be collected, for example, you can go to the LED wall near the stamping point to calculate the daily flow of people, consider the appropriate viewing distance to create the LED wall content, or print out some questionnaires, the neighborhood of the crowd’s consumer demand statistics.
All of this information will be very helpful to the creation of LED wall content, they can largely affect the subsequent playback effect of the LED wall content.
Consider the basis of technology and equipment
Brightness: Whether the LED wall is indoor or outdoor, its need for brightness is not the same, outdoor LED wall content often need to be brighter and more eye-catching, to attract the crowd line of sight.
Contrast: higher contrast will make the picture look clearer, better picture quality, but this also needs LED wall can have the corresponding configuration.
Video: video of dynamic content is often better than static pictures or text broadcast effect, dynamic tend to be more attractive, but dynamic video also means that the production of the technical requirements of higher, need more cost and energy to create LED wall content.
Creating LED wall content
With this information completely organized in terms of direction, format, content theme, desired goals, etc. for the LED wall content, we can begin to work on creating the content.
The execution stage is the most complex and difficult, ordinary text and images can be done quickly, but when it comes to complex video creation, it will be relatively difficult, if you are confused about the technical aspects, you may consider looking for professionals to help you solve the problem.
Trial playback of LED wall content
After the LED wall content creation is completed, we have to run a test on the LED wall, this is to ensure that your LED wall content can be played smoothly in the future, in advance of the trial playback of the LED wall content can be avoided in the subsequent playback of some editing errors or compatibility issues.
Efficient management of LED wall content
Storage: Storing the LED wall content in a familiar and safe place will help us find the source files of the LED wall content in the future, and it is not easy to lose.
Scheduling: LED wall content may have more than one file to be played, we can arrange a schedule for all the files and arrange each LED wall content to be aired at a fixed time slot, designing these in advance can avoid confusion.
Update: LED wall content if always repeat the old content will make the audience lose interest in watching, so that the LED wall appears to have no novelty, you can try to update the LED wall content, more creative to continue to attract the audience’s attention.
LED Wall Content Creation Tips
Short and simple
Sometimes the video is too long may seem boring, and walking in a hurry passers-by simply do not have the patience to stay down to watch a long video, therefore, simple and clear is the appropriate LED wall content style tone.
Now the media age, everyday people have to watch the information is changing, attention is more and more difficult to focus, only the LED wall content quickly express the core content we want to express, can play out the function of the LED wall.
Color and picture composition
LED wall content of the screen composition is comfortable and beautiful, more attractive to people to watch, and the video color most of the time can reflect some of our metaphorical emotions and feelings, for example, green represents vitality, blue represents melancholy, white represents purity – LED wall content of the color scheme can be directly to the viewer’s heart emotions.
Incorporate stories
People who can tell stories can sell good products, LED wall content if you can incorporate some storyline, it can stimulate people’s deep memory, stimulate their interest to attract them to continue to watch.
Design Interaction
When you try to add interactive elements to your LED wall content, you will find that the LED wall will attract a lot of people to stay, and will increase the fun of the LED wall content.
Applications for LED wall content display
Outdoor Advertising
LED wall content is very advantageous in the field of advertising, because of its huge and conspicuous screen can easily attract the attention of the audience. Whether it is outdoor advertising or indoor advertising, using LED wall content to display will be a good choice.
Large format screens for trade shows
LED walls have no borders and perfect transitions between frames, so no matter how large the venue needs, LED walls can perfectly meet and display the right amount of LED wall content.
Performances
LED wall is a frequent visitor to stage performances, this large-scale performances to watch the flow of people, the stage for the huge number of viewers is too narrow, if there is no LED wall, the audience can not see the content of the stage, and the LED wall content can be clearly presented to the stage performances, LED wall fascinating light to give the audience a rich and wonderful experience.
Creative display of LED video wall content
Changing dynamic scene
LED wall can follow the design of the movement changes in the display scene, which for the stage performance is very easy to surprise the audience, so that the atmosphere of the scene again pushed to the climax.
Information Sharing
LED wall content switching is very flexible, applied to the conference room can effectively help conference speakers to express and support his point of view, and LED wall content replacement is simple, reducing a lot of meeting rooms unnecessary waste of time.
More Interactive
Now with the innovation of technology, LED wall content has begun to support touch interaction, some can also support motion tracking, gesture recognition, in the future, LED wall content will be more interactive and interesting.
Conclusion
The versatility and impact of LED wall makes it more and more widely used in life, if you also want to use LED wall to promote or organize events, then understanding LED wall and LED wall content creation tips is a good place to start.