Is investing in digital billboard trucks cost-effective?
If you pay close attention, you will notice that there are increasingly more digital billboard trucks on the streets today. This is because digital billboard trucks are an excellent investment opportunity. In this article, we will provide you with a brief overview of the investment advantages of digital billboard trucks.
Comparison between Digital Billboard Trucks and Static Billboard Trucks
Mobile billboard trucks have revolutionized traditional advertising and marketing models. There are two main types: digital mobile billboard trucks and static mobile billboard trucks, each with their own advantages in different aspects.
Advertising Display Effectiveness
Static billboard trucks use spray-painting to print patterns and text on the truck body. Digital billboard trucks, on the other hand, are modified to install 2–3 LED screens on the truck body. The LED billboards on the truck display dynamic advertising content while the vehicle is in motion.
From a visual perspective, dynamic visuals are far more effective at capturing people’s attention than static visuals. Additionally, dynamic videos can convey more information, making digital billboard trucks superior in terms of advertising display effectiveness.
Initial Costs
Static billboard trucks use spray-painting for their advertising displays, which has low tooling costs, short production lead times, and relatively low costs for both materials and labor. Overall, their initial costs are lower. Digital billboard trucks require the purchase and installation of LED screens to display text, images, and videos. Compared to static billboards, the initial cost of purchasing a LED billboard is higher.
Nighttime Visibility
Static billboards lack lighting effects, and roads may not be well-lit at night. Even if there is road lighting, the brightness may be insufficient, resulting in poor visibility. Digital billboards, however, emit their own light. Even in areas without streetlights, the LED content on the truck remains clearly visible. Additionally, the dim surrounding environment highlights the illuminated LED content, making it more eye-catching.
Business Flexibility
Once static billboard posters are painted, replacing them in a short time is very cumbersome and requires hiring someone to repaint them. Therefore, static billboards are only suitable for long-term marketing of a single product. In contrast, digital billboards allow for easy content updates—simply replace the content source with a single click. The products being promoted can be adjusted at any time according to business needs, offering great flexibility.
Investment Advantages of Digital Billboard Trucks
Enhancing Brand Awareness
Digital billboard trucks feature more vibrant and eye-catching visuals, instantly capturing pedestrians’ attention. They can operate 24/7, covering a vast geographical area, ensuring more people see the advertisements and maximizing brand exposure to expand brand awareness to the fullest extent.
Precise Advertising Targeting
Different brands target different audiences. By using digital billboard trucks for advertising, brands can identify the locations where their target customers frequent and plan the trucks’ routes accordingly, ensuring that ads are delivered precisely to the intended audience, thereby increasing brand sales.
Multi-Functionality
In addition to advertising, digital billboard trucks can be used for other business activities to generate revenue. For example, they can serve as LED screens for temporary movie screenings, or as background LED screens for small-scale stage performances, displaying supplementary visuals or announcement information.
Digital billboard trucks offer business versatility. As long as you are willing to explore other business opportunities, there is no need for the packaging and transportation required for renting LED screens. They can be driven directly to the designated event location for use, making them highly convenient.
Higher long-term return on investment
Although the initial investment in digital billboard trucks is relatively high, LED screens typically have a lifespan of 8–10 years, which is sufficient for conducting numerous business revenue-generating activities over a 10-year period.
In the long run, investing in digital billboard trucks is worthwhile.
Tips for increasing investment returns
Choose a great digital billboard signage manufacturer
Choose a great digital billboard signage manufacturer to ensure higher-quality LED digital billboards. For example, MuenLED has over a decade of experience in LED screen production. Our LED screens use Nationstar LED lamps, resulting in more detailed visuals and a longer lifespan.
More detailed and vibrant visuals result in better visual presentation, capturing viewers’ attention more effectively and enhancing advertising effectiveness; the longer the lifespan of LED digital billboards, the longer they can be used for business revenue, leading to higher investment returns.
Content creation
When creating advertising content, ensure text information is simple and elegant; overly dense text makes it difficult for pedestrians to focus their attention. Bold color schemes in visuals make them more eye-catching and attractive. Effective promotional outcomes are crucial for clients to boost their performance, and improved client performance can lead to better returns, fostering long-term collaboration in advertising services.
Building Trust with Advertising Clients
Before launching advertising services, we can conduct preliminary research on the brand characteristics of advertising clients to develop tailored digital billboard truck routing plans, maximizing the clients’ advertising benefits.
When clients achieve positive advertising outcomes, they will develop trust in your advertising services. Once a solid foundation of trust is established with clients, it has a very positive impact on subsequent collaborations.
Summary
Although digital billboard trucks require higher initial investments compared to traditional static advertising trucks, they offer flexible content switching and are not limited to a single business type. From a long-term perspective, digital billboard trucks are a worthwhile investment.