Beginner’s Guide to LED Billboard Screen
An LED billboard screen, also known as a digital billboard, is a large display that uses Light Emitting Diodes (LEDs) to create vivid, high-resolution images and videos.
In the modern age of advertising, grabbing attention is more challenging than ever. Traditional billboard screens, while still effective, lack the dynamic content needed to capture today’s fast-paced audience. This is where LED billboard screens come into play. Business owners and advertisers are increasingly turning to LED technology to create engaging, dynamic displays that not only capture attention but also deliver messages with unparalleled clarity and impact.
In this blog, I will guide you through everything you want you know about LED billboard screen. Check it out!
Why Is LED Billboard Screen a Mainstream Choice?
LED billboard screens are composed of thousands of tiny LEDs, each emitting light in red, green, and blue to form full-color pixels. Unlike traditional billboards made of vinyl or paper, which require physical alterations for new content, digital billboard screens can display multiple advertisements or messages through the control of computer, rotating them every few seconds.
LED billboard screens are versatile, allowing for the display of static images, animated content, and even live videos. This technology has revolutionized indoor and outdoor advertising, making LED billboard screen a mainstream choice for people.
What Are the Benefits of Using LED Billboard Screens?
Dynamic and Updated Content Display
Unlike traditional billboard screens that use printed graphics on vinyl or paper, LED billboard screens display dynamic content that can be updated remotely and swiftly. Advertisers can change the content displayed on LED billboards from a remote location. These screens are highly effective at capturing attention in busy areas, enhancing visibility of advertisement.
Highly-customized Size
The screen size is highly flexible because a LED billboard screen is composed of various modules(Unlike LCD screen is made of only one module). You can customize different sizes according to your advertising needs.
Ultra-durable Cabinet
LED billboard screens’ cabinets are designed with practical handles for easy and convenient set-up and disassembly. Each cabinet has robust locks on every side, ensuring a secure and stable connection, particularly suitable for outdoor settings.
Visual Performances
Stunning Brightness and Contrast: LED billboard screens provide higher brightness and contrast, ensuring clear visibility in both day and night, suitable for both indoor and outdoor environments, such as shopping malls and highways.
Multi-screen Splicing: LED billboard screens support multi-screen splicing. When multiple screens are joined together, LED billboard screens can achieve seamless connection, thus to provide a larger content display to attract passers-by’ attention.
Economic Benefits of LED Billboard Screens
Efficient Use of Space: Positioned in prime urban locations, LED billboard screens utilize valuable space efficiently, offering visibility from multiple angles and hosting multiple ads simultaneously. For example, it can be placed on the inside of the sidewalk, where it will not hinder pedestrians but can attract the attention of passers-by and vehicles.
Longer Lifespan: LED billboard screens typically has a longer lifespan, capable of continuous operation for more than 100,000 hours without frequent replacements, thus reducing maintenance costs.
Versatile Installation Method
LED billboard screens offer various installation methods, such as wall-mounted, unipole or double-column, building-roof, mobile, flying types, etc. These installation methods are incredibly versatile, perfectly suited to accommodate a wide range of advertising venues. You have the flexibility to select the most appropriate setup based on your specific requirements, ensuring that your advertising are as effective as possible.
LED Billboard Screen VS Vinyl Billboard
Vinyl is also frequently used in billboards, and now it is mostly used in low-traffic area for its low cost. In the past, you could see vinyl billboards in many places, such as along highways or in shopping malls. With the advancement of technology, LED billboard screens have replaced them. They have a lower overall cost (although the initial cost is high, they can last for up to 10 years and do not require frequent maintenance), becoming the mainstream choice.
Below is a table comparing LED billboard screen and vinyl billboards.
| Feature | Vinyl Billboard | LED Billboard Screen |
|---|---|---|
| Material | Vinyl sheets, susceptible to weather conditions | LED panels with durable, weather-resistant construction |
| Brightness & Contrast | Cannot emit light | Higher brightness and contrast, visible in direct sunlight |
| Durability | Less durable, can fade and tear | Designed with robust cabinets, suitable for long-term outdoor use |
| Lifespan | Shorter, typically 3-4 years | Often exceeds 10 years with proper maintenance |
| Visibility | Decreases in bright conditions | Consistently high visibility in various lighting conditions |
| Maintenance Costs | Lower initial cost, frequent replacements needed | Higher initial cost, lower ongoing maintenance |
| Cost-Effectiveness | More cost-effective for short campaigns or low-budget options | More expensive, but better ROI for long-term use |
What Are Factors Affecting LED Billboard Screen Price?
Here are three important factors that impact the price of the LED billboard displays: pixel pitch, the use of GOB LED display module and additional accessories.
Pixel Pitch
Pixel Pitch refers to the distance between the pixels on an LED billboard screen, measured in millimeters. A smaller pixel pitch indicates higher resolution and image clarity, typically resulting in a higher price due to the technical requirement for manufacturing.
GOB LED Display Modules
GOB (Glue-On-Board) is an advanced technology that offers superior water, dust, corrosion, and collision resistance, resulting in longer lifespan and better definition. GOB modules can enhance screen durability and reliability, but its price is higher due to these enhanced features.
Additional Accessories
Additional accessories, such as controllers and signal processors, are essential for managing and optimizing the performance of LED billboard displays. The complexity and capabilities of these accessories can vary, impacting the overall cost of the LED billboard set-up. Also, different brackets for billboards have different prices.
What Is LED Billboard Screen Used For?
LED billboard screens are incredibly versatile and are used in various applications.
Outdoor Advertising: The most common use, where businesses promote products, services, or events.
Public Service Announcements: Governments and organizations use LED screens to share critical information with the public.
Shopping malls: LED screens in stores enhance the shopping experience by displaying promotions and brand messages.
Highway Advertising: In retail settings, LED billboard displays showcase advertising for passers-by, elevating the brand popularity.
Summary
LED billboard screens have revolutionized the world of indoor and outdoor advertising, offering businesses and advertisers a powerful tool to capture attention and deliver messages effectively. Whether you’re looking to enhance brand awareness, promote a product, or share important information, LED billboard screens always provide the flexibility and advertising impact. If you have any questions, please do not hesitate to reach out to us through our website!