The amazing advertising effect of Chinese 3D billboards
In the social media suddenly burst into flames about China 3D billboards, from the word click to watch, related to the 3D video image effect is amazing, China 3D billboards is how the development of this step today, let’s follow this article to understand.
China 3D Billboard: Technology and Principles
China’s 3D billboards use three-dimensional technology to create an immersive advertising experience on LED screens. These technologies are cleverly conceived to give the brain the illusion of a three-dimensional, vivid image that is visually appealing.
Stereoscopic Vision
By arranging two slightly different images on the screen, the brain will automatically combine the two slightly different images seen by the eyes to achieve the illusion of vivid, three-dimensional images.
Forced Perspective
By changing the size, position, and direction of the objects in the picture, the image conforms to the real-life laws of perspective, allowing the viewer to feel the sense of reality created by the objects becoming larger and smaller in the process of movement.
Parallax Barrier
The screen will be set up with two slightly different images, A screen and B screen, by designing straight barriers with a width of tens of micrometers or less, and distributing them on the screen in a fence-like arrangement to block the line of sight, the left eye can only see the B screen, and the right eye can only see the A screen, which produces a three-dimensional visual effect.
Columnar Lens
Lens technology by arranging some cylindrical concave-convex mirror film on the screen, the use of these concave-convex mirrors to amplify the different parts of the image, so that the left eye and the right eye to see the scene will be different, so as to produce three-dimensional visual effects.
The Rise of 3D Billboards in China
The Evolution of China 3D Billboards
Stage 1: The Rise of 3D Display Signs (Early 21st Century – Mid-2110s)
Some simple 3D billboards actually began to appear in China at the beginning of the 21st century, utilizing lighting to set up slight dynamic effects. Although the technology and quality of the images were more general at that time, a giant billboard with three-dimensional visual effects was shocking to people at the time, and these 3D billboards became local landmarks for a time.
Stage 2: Technological Advancement (Mid 2010s – Late 2010s)
As time progressed and technologies advanced, 3D billboards in China began to move away from the old-fashioned static images and began experimenting with LED screens to display high-quality 3D animated videos. Many companies began using these billboards to deliver advertisements, adding stories to their advertisements to convey their corporate philosophies and product benefits.
Stage 3: Interactivity and Immersion Era (late 2010s to present)
Instead of just promoting product content, 3D billboards in China now utilize Augmented Reality (AR) and Virtual Reality (VR) to give the images a surreal feel. Passersby can even take out their cell phones and interact with them, playing games or joining real-time polls on these large screens. This fusion of the real and digital worlds makes these billboards a fun and interactive space in the city.
Cultural fusion of tradition and modernity
With the advancement of technology, people are no longer satisfied with these 3D LED display screens just for playing advertisements, and have begun to incorporate some traditional cultural propaganda images to produce videos for placement. Traditional culture and modern technology collide with each other, fusion, resulting in a very beautiful and moving artistic spark.
What makes China 3D billboards stand out
High-Quality LED Displays
There are many manufacturers of LED screens in China, and over the years many companies have competed with each other to make progress and achieve many technical breakthroughs.
China is now at the forefront of LED display technology, and the quality of display production is among the highest in the world. JYLED is also a quality Chinese company that has been working in the LED screen industry for many years.
Flexible LED Display
LED screen is to support customization and assembly, can be adjusted according to the needs of the content to be displayed to adjust the size, and even have a soft screen to dinner curved shaped screen assembly, can meet almost any design needs.
Powerful LED control system
LED screen will have a video processor as a video control gate, it is equivalent to all assembled into the LED screen module brain, it can control the screen color contrast, brightness and the proportion of the screen, the more powerful the brain, it can control and create the screen effect is more gorgeous, shocking.
Extremely creative 3D content
To achieve the effect of naked eye 3D, the screen content is required after planning and design, not only need to LED screen quality is excellent, play the screen content also need to be combined with the environment, so as to enhance the sense of three-dimensional, to achieve the best 3D display effect.
Advanced software
The Chinese company’s ability to make 3D advertising screens so outstanding is also due to the development of advanced software, these computer image generation software can create rich and realistic 3D animated content for billboards.
Experienced professionals
China has a pool of experienced and creative professionals specializing in 3D billboard design and production, so 3D billboards in China are always innovating and thriving.
Difference between traditional billboards and 3D billboards in China
Traditional billboards are mostly static pictures, and if you replace the advertising content you need staff to replace it manually, which is less visually appealing.
3D billboards are mostly dynamic videos, which can be updated in real time, and the shocking and colorful images can easily attract people to stop.
Impact of 3D LED screens on consumer engagement
- Social media virality – 3D billboards in China are often widely distributed across multiple social media platforms, expanding brand exposure to N times the expected level.
- Extended Viewing Time – While people may only glance at traditional billboards, 3D billboards increase dwell time by making viewers stop and watch, or even take photos or videos.
- Deeper memories – The realism of 3D billboards elicits a strong emotional response from the viewer, making their viewing more memorable.
How Companies Use Creative 3D LED Displays for Brand Promotion
A number of companies have already used 3D LED billboards to raise awareness of their brands and products, and videos taken by passers-by have generated a lot of buzz on social media platforms. This shows us that 3D billboards are more than just advertisements – they are an excellent tool for engaging audiences and redefining marketing storytelling.
Work with local Chinese companies: Local Chinese companies are able to offer better prices and they know the market well enough to have key advantages in quality and cost of local Chinese LED screen production.
Precise investment: Identify your target audience in advance, choose the right 3D billboards and avoid unnecessary costs.
Sustainable planning: Use modular screens wherever possible, so that displays can be upgraded in real time as your business grows.
Indoor vs. Outdoor 3D Billboards
- Indoor 3D billboards: Usually used in shopping malls, exhibitions, etc., they usually have a touch screen or AR integration, and the main direction of the campaign is to create an interactive experience with the audience.
- Outdoor 3D billboards: Usually used in city centers and business districts, usually in large sizes for long-distance viewing, and the main direction of publicity is to create a large-scale visual impact.
- Screen quality – higher quality LED screens will be more expensive
- Content production – more elaborate and vivid animated content will cost more.
- Location – the busier the location, the closer to the commercial center of the city, the more expensive it will be to place the advertisement
- Customization – if you want to have additional display effects, you need to have someone to do the customization, then you need to add extra price.
Although advertising with 3D billboards is more expensive than traditional billboards, the publicity benefits of 3D billboards are amazing!
Advertising Examples of 3D billboards in China
Guangzhou, Guangdong – China Dragon 3D Billboard
A giant Chinese dragon rushes out from the glassless 3D screen, the scene effect is very shocking.
Hangzhou, Zhejiang – NIKE 3D advertising billboard
The double-screen 3D outdoor advertisement highlights NIKE’s innovative concept of product production. The picture is very cool, and the length and effect are marvelous, and the video becomes the focus of the scene the moment it is played.
Shanghai – “Live well” 3D LED screen
The 3D installation is a public artwork installation designed to convey the concept of healthy and active living.
Chengdu, Sichuan – Panda 3D Billboard
Two giant pandas play on the screen, and the furry texture of their appearance is so appealing that people want to reach out and touch them.
Shenzhen, Guangdong – Vivo X80 3D Billboards
The content of the video is mainly an advertisement for Vivo’s smartphone, and the dynamic effect of the screen is so great that the video attracted a lot of attention as soon as it was released.
Wuhan, Hubei – Giant 3D Billboard
Covering an area of 500 square meters, this billboard in Wuhan is very large and supports the latest 3D image technology, which makes it look very realistic and three-dimensional to the naked eye.
Comparison of 3D billboards and 5D billboards
In addition to the 3D visual effects of 3D billboards, 5D billboards also add interactive elements, sound, smell and even tactile feedback, rich interaction, creating a fully immersive multi-sensory experience, but China 5D billboards are more complex and difficult to manufacture and maintain, and therefore have not been put into use in large quantities.
Market Trends and Forecasts for 3D Billboard Advertising
The emergence of 3D LED billboards has changed the landscape of the advertising industry. Future development will add more interactive experiences with viewers, and the quality and appeal of 3D videos will continue to improve with the rapid development of technology and increased consumer expectations; the maturity of 3D technology will also make the production process more efficient, and advertisers will see a decrease in the cost of placing 3D billboards. 3D LED billboards have become the trend of future advertising.
Conclusion
Success obviously doesn’t happen overnight, and the public’s surprise at the sudden appearance of 3D billboards in China has actually taken more than two decades of change and progress; although the public is now very impressed by the visual effects of 3D billboards in China, there is still a lot of room for improvement and development of China’s 3D LED technology, and Chinese companies have a long-term development plan for it.
In the future, the 3D experience will be the development trend of integrating the digital world and the real world.