How can Nike 3D billboards attract users?
Nike is one of the most famous shoes in the world, and in order to increase its popularity, the company has placed 3D billboards in many countries around the world with sophisticated graphics and three-dimensional effects. In this article, we’ll take a look at Nike 3D billboards.
What are Nike 3D billboards?
Nike 3D billboards are a combination of advanced naked-eye 3D technology and innovative advertising design. It is a new type of marketing tool. By creating an immersive visual experience, it attracts our attention, deepens our impression of the Nike brand, and guides our consumption.
How does the Nike 3D billboard work?
3D billboards use naked eye 3D technology. Naked-eye 3D technology utilizes the visual difference between the two eyes of the human body. The screen displays two frames alternately at high speed, with each frame showing a different image for the left and right eye, and then the human brain combines the alternating images to achieve stereoscopic visual effects.
Technology
The Nike 3D billboard incorporates 4K resolution and LED display technology. The 4K technology provides the billboard with a high degree of clarity. The LED display technology is designed to adapt to different environmental sizes and to be easy to install and maintain, allowing people to see the billboard from different angles. It allows people to view from different angles.
Design
The design of the innovative advertisement took two months and was completed by Nike’s designers, programmers and marketers. The finished design carries rich advertising content, which can deepen the audience’s impression and expand the brand’s influence.
Benefits of Nike 3D Billboards
Brand Recognition and Image
Nike 3D billboards provide an unforgettable visual experience with powerful, immersive images, and the presence of Nike 3D billboards further enhances brand awareness and establishes Nike as a leader in innovation, delivering on its promise to set a new standard in advertising.
Engagement and Interaction
In some economically developed cities, you can also interact with Nike 3D billboards, which respond to hand gestures and make shoes bounce or spin. This engages the viewer, which effectively generates interest in the product and further strengthens the connection between Nike and the viewer.
Energy Efficient
Nike 3D billboards utilize LED display technology, which uses energy-efficient LED light beads to produce the images, resulting in lower energy consumption and a longer lifespan of the billboard.
Creative Display
Thanks to the 3D effect, the content of the advertisement can be more diversified, and different content can be created for the advertiser to convey the product’s message to the audience.
Excellent examples of Nike billboards
Nike x RTFKT 3D Billboard
This is a 3D billboard produced by Nike in collaboration with RTFKT. They co-designed the 3D animation, and the background of the animation content is derived from the pattern on the shoes, creating a unique background image to attract passers-by to learn about their products.
Nike 3D Billboard in Hangzhou, China
Located in Hangzhou, China, this billboard was set up by Nike for the Air Max Day 2023 event, which featured a series of sci-fi images to stunning effect. It allowed the audience to get a deep understanding of the features of the products launched at the event.
Louis Vuitton x NIKE AF1
The content of this billboard was created by Louis Vuitton and NIKE. It involves placing the shoes in a glass box and rotating them, during which the NIKE shoes also switch styles according to the color of the background. The Louis Vuitton “LV” element was also added to these styles. The audience was able to deepen their understanding of the two brands.
Nike 3D Billboard in Shinjuku Tokyo (2022)
To celebrate the Air Max Day 2022 campaign, Nike created a 3D billboard in Shinjuku, Tokyo, Japan. It features the shoe coming out of an orange box and highlights the shoe through a series of background environments to make people more receptive to him.
Nike 3D Billboard in Shinjuku Tokyo (2024)
To welcome Air Max Day, Nike recreated the content of the 3D billboard in Tokyo, Japan, allowing the surrounding background environments to surround the shoe and become a part of it, thus achieving a better integration with the real world and making people stop and look.
Conclusion
By looking at some of the best examples of Nike 3D billboard production, you can be more inspired by advertisers. If you are interested in this kind of project, you can contact our professional sales team and we will bring you professional services.